Impact of Digital Intoxication on Social Conduct of Gen-Z: A Logistic Regression Approach
DOI:
https://doi.org/10.31181/jidmgc11202517Keywords:
Digital Intoxication, Social Media Reels, Adolescent Behavior, Screen Time, Logistic RegressionAbstract
The massive technological advancements and rapid internet penetration have significantly changed social life. The Internet is an invincible aspect of daily life, as is social media. Social media has been increasingly leveraged for unlocking business potential through digital marketing. However, an increasing use of social media, especially excessive engagement with reels, has escalated digital intoxication (DIT). The adverse effects of DIT have been prominent among several generations. This paper aims to investigate the impact of excessive engagement with reels on the social behavior of Gen Z. We examine the relationship between average screen time (both weekdays and weekends) as a proxy for active reel engagement, family interaction, average sleeping time, and social conduct. Data was gathered from 121 undergraduate and postgraduate students using a logistic regression model. Findings indicated that weekend screen usage is a major predictor of negative social behavior, although weekday screen time does not have a significant influence. Gender significantly influenced the prevalence of problematic behavior, with men demonstrating a higher likelihood of such conduct. The research provides valuable insights for educators, parents, and policymakers seeking to promote healthy digital practices and social development in young people.
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